With the rise of AI (artificial intelligence) on a swift upwards climb, freelance writing may seem like an industry at risk.
However, the overuse of unfeeling and generic AI-generated content means companies are looking for writers to bring humanity and compassion back into their marketing.
It is paramount that your writing targets a specific niche in order to appeal to top, high-paying roles; this way, you can be an expert in your field. It can be difficult to start your research with a blank slate, so here are our top suggested writing niches for 2024.
Pick a style
You’ll want to choose to focus on a style of writing that plays into your strengths. Although later you may want to progress to offering packages of a few different styles of writing, by focusing on perfecting a few specific writing style niches, you are marketing yourself as an expert in that specific field.
Here are three writing style niches that you can work on as a freelance writer in 2024.
Social media ghost-writing
The rapid increase of social media means that social media ghost-writing is one of the fastest-growing writing niches.
Professionals and companies are realising the importance in having a social media presence, and why it pays to market themselves correctly to the millions of people on social media platforms, such as Instagram, X and TikTok.
In this role, you would write for posts on behalf of a brand, company or CEO who doesn’t have the time to build a platform, or may not be able to organise their thoughts and ideas concisely.
Video script writing
When it comes to video script writing, companies are finding it more important than ever to make scripts personable and human by avoiding the use of AI, and instead employing a freelance writer.
In Australia, a 30 second video script can pay up to $100AUD, which would only consist of roughly 80 words.
Email writing
Email writing can be paramount to a company’s growth and reaching an audience. Therefore, it’s essential for companies to provide concise and well laid out emails.
For example, James Clear, author of ‘Atomic Habits’ now has 3 million email subscribers to support his business, and retains an audience using the ‘3-2-1 method’. Email writing like this is hard to perform when using AI, as the technology lacks form and a deep understanding of a target audience’s specific challenges.
Pick an industry
Picking an industry is a great way to get paid in freelance writing. Companies will trust a writer that specialises in their field of work over a generic writer, because they require an expert to seamlessly and accurately write into their marketing campaign.
Here are five industries that pay freelance writers highly in 2024.
Technical SaaS
AI-generated content works on using material that already exists. However, for a lot of software as a service (SaaS) products, writing doesn’t pre-exist, and is therefore too complex for AI to generate high-quality technical writing.
E-commerce
Online trading of goods and services can narrow down into specific niches within subcategories of industries such as health and beauty, fashion and textiles, technology, and business writing such as B2B (business-to-business) and B2C (business-to-customer).
Therefore, it can be easy to find a specific niche for e-commerce by looking at subcategories within industries, and the type of sales you would like to write for based on your experience, in order to market yourself as a specialist.
Legal
Legal copywriting (for example, landing pages for a firm’s website, scripts for lawyers expanding to YouTube or social media ghost-writing for a lawyer’s individual marketing), is a high-paying writing niche that requires the use of a freelance writers over AI.
Content must be bespoke and accurate so as to not damage the company or individual’s reputability and credibly under the scrutiny of the legal sector.
Real estate
Both residential and commercial real estate companies look to outsource writing jobs to copywriters for their marketing of property, whether its homes, offices, retail or industrial.
If you can target a specific niche of the property with your copywriting, you will appeal to these high-paying businesses that need content for social media, websites, emails and more.
Wellness
Health is currently a hot topic, yet many smaller businesses don’t know how to get their product on the market.
These companies often use a plethora of marketing platforms, and need freelance writers to write bespoke content in a voice that reflects their brand.
Despite AI’s increasing abilities, freelance writers are crucial to creating a strong, accurate and consistent voice across all platforms of their marketing.
With Words of Worth, you have the freedom to choose and describe your writing niches when you apply, so we can best suit briefs to each individual writer. We are always looking for more writers with their own unique skillset when it comes to writing, so apply today through our simple application process to begin your freelance writing journey.