When you earn an income as a freelance writer in Australia, it pays to get noticed. Keeping in the eyeline of current and potential employers can benefit your bank balance – but only if it’s for the right reasons.
While remaining visible is vital, some of the best ways to command attention as a writer involve just being professional and dedicating yourself to improving your abilities. Getting noticed doesn’t have to be difficult, regardless of your pay rate and experience. Read on to reveal ways you can attract attention as a freelancer writer.
Harness social media
Showing up often on your favoured social media platform can boost your profile. Whether you prefer X, LinkedIn or Facebook, talk about your writing, experience and clients, and share tips that helped make the process easier for you.
While it’s wise to ensure you mix in other content, ensure that at least once every week you create a post that reminds people you write as a freelancer.
If you are writing under your own name and have permission from your client, you can share links to your work on social media. However, many freelance jobs involve white labelling the content you create for companies, so ensure you understand your rights to the material you’re producing.
When clients are happy with your work, you can share your success on social media. Testimonials allow others to see how you are professionally perceived and what it’s like to work with you.
Connect with peers
You don’t have to work alone in raising your profile. Many writers find creating a network or group of friends with each other’s best interests at heart can help. Together, you can comment on each other’s work posts and share one another’s projects for a more organic and less sales-oriented approach to marketing your abilities.
Offering advice to other writers can see you become an authority and trusted resource. Consider writing your own blog and give guidance to others based on content, managing clients and other subjects. When people ask questions, share your relevant knowledge with them.
Gain attention when you get the gig
Even once you score regular writing contracts, you’ll still want to stand out from other writers. Fortunately, there are tried and tested ways of gaining attention when you take on writing assignments.
When you are offered a brief, make sure that you read through it carefully and feel confident you can fulfil what it requires. This ensures you don’t waste your employer’s time having to cancel and reassign your article. It is also a professional courtesy to accept assignments before you start working on them. Regardless of the deadline, you can stand out with clients by commencing work quickly.
Being a strong communicator also helps you get attention. Always be personable, professional and polite in your messages and calls. If you spot errors in briefs or have pertinent questions, conveying these quickly and concisely is valuable to editors.
Sticking to deadlines and finishing work ahead of schedule shows editing and technical teams that you understand and respect their roles in the content creation process. When you give them more time to perform their part, it can encourage them to want to work with you again.
Proofreading your pieces before you submit them can save your editing team time. While everyone makes mistakes occasionally, proofing work can reduce simple errors considerably and allows editors to focus on fine tuning submissions so that they shine.
Many writing agencies reach out to the writers they work with periodically for review on what it is like to work with them. Sometimes, these are in video format, or simply a written excerpt they can showcase on their site. Putting your name to a review on behalf of an employer builds goodwill, but also gets your name out there as a professional writer who is congenial to work with.
Are you looking for a way to grow your reputation as a freelance writer?
If you are a writer looking for work creating content in Australia, we can help. We are always on the hunt for conscientious freelancers looking to make a name for themselves as an online writer. If you have sound English skills and can produce high-quality and original work, we have a wide range of writing assignments available.
This includes weekly and monthly blogs, feature articles, web copy, landing pages and even product descriptions for ecommerce platforms and online catalogues.
To find out more, apply to write for Words of Worth Australia today.