Five ways to engage readers with great content

High-quality content can help a company increase traffic on its website and keep visitors coming back for more. As a result, freelance writers who can craft content that is engaging to readers are in constant demand. If you’re looking to earn money from home writing content like monthly and weekly blogs, landing pages or web pages, read on for a quintet of important factors to consider for each piece of work you provide.

1. Create actionable content

How many times have you read an article with a question in the title, only to find after reading to the end that you are no wiser as to what the answer to the question is? Content that fails to fulfil its promise and provide the information you need is not actionable. As a result, readers likely won’t visit the website again as they recognise it isn’t a reliable source.

However, actionable website content is of high value to readers. Instead of telling readers why, this content shows them how, with step-by-step tutorials and detailed descriptions that walk users through information or ideas.

2. Ensure content is credible

Many web articles make big claims, but they are not necessarily believable. To create credible content, articles require supporting data. Add statistics and comments from reputable sources that support statements of fact to build a more trustworthy image for websites and create content readers believe.

3. Write original material

There is a vast amount of website content online, so understandably there will always be some overlap. However, when writing articles it’s important not to push out copy that feels like it is not treading any new ground and just regurgitates what most reader know already. This is among the many issues with relying on ChatGPT and other artificial intelligence (AI) tools for writing.

To resolve this issue, in-depth research is the answer. Content writers who read up on their subject and have a strong overview of the facts, aspects and opinions related to a topic can write about in their own words and often provide a unique perspective.

Another way to work is to read existing articles and observe what questions are not being answered, if you can supply information that is not readily available, it will make your content more valuable to readers. If content is repetitive or simply rehashed, it can lose a site its followers. Regular visitors will recognise duplication and seek out a fresh source of information instead.

Websites are penalised by search engines for using content that is simply copied from another website, so if a writer attempts to plagiarise another’s work, they will not be paid for the copy they submit. Fortunately, today there are software solutions like Copyscape and Grammarly that allow writers and editors to run articles past in-depth checks to ensure articles are original.

4. Make sure content is easy to read

There will always be niche blogs and sites which deal in content that is highly specific and only comprehensible among experts and practitioners within a certain field. However, for the most part, enterprises are looking for web copy that is accessible and engaging to the largest number of people possible.

Content should be well written using good punctuation, spelling, and grammar, but also well-structured to aid with readability. Website content must be enjoyable and easy to read, or site visitors will click away fast. Poor spelling, punctuation and grammar will put readers off quickly.

Time is at a premium for many users, so content must be swiftly readable. To assist this process, write in relatively short sentences, and limit the use of esoteric jargon whenever possible. There are plugins writers can use that will evaluate the readability level of content.

Many readers scan website content for key information they require before reading in earnest. As a result, writers should create copy that is simple to scan. Short paragraphs, subheadings and bulleted lists can all help writers achieve this goal. Site visitors are much more likely to read content that is broken up in this way than huge swathes of text.

5. Produce valuable content

To keep readers returning to a blog or site, the content offered must be valuable. It might be entertaining, educational, or helpfully answer questions, but it must always give readers information they need or want.

To be considered valuable, content must also be current and accurate. When writing about a subject for a blog, always make sure that you use multiple sources when researching that include recent data.

Are you ready to write engaging web content?

If you’re looking for writing jobs that involve creating content for the web, we can help. At Words of Worth Australia, we are always keen to connect with remote writers with good English skills who can write original and engaging web content. Apply now to work with us and put your abilities to the test.

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