Creating a bio as a freelance writer can be an overlooked part of the process when finding your footing. What may seem like a superfluous step is a missed opportunity, as your bio acts as your pitch to sell potential clients on your experience, knowledge, and areas of expertise.
Content that gets posted with your byline is an opportunity for free marketing. When a client reads the piece, it provides them with the information necessary to learn more about how you fit their projects. It can also speed up the process of them contacting you. Read on to learn about the five things you should include when creating your freelance writer bio today.
Include qualifications
Qualifications are an excellent addition to a freelance writer’s bio if you have the space to list them. Some things to consider listing include your education, any writing affiliations, and writing experience. You can also use the space to mention any well-known publications you’ve written for. Consider adding your professional title and accomplishments when sharing your qualifications.
Focus on sharing the most important items that boost credibility and can promote your image as a successful freelance writer. It’s also worth considering the publication you’re writing for when listing the companies you’ve worked with in the past to ensure they’re relevant.
List contact information
Making your freelance writing bio appealing to potential clients is an excellent first step, but it won’t lead anywhere if you fail to list contact information. Adding your phone number and email address can make the outreach process more convenient for potential clients when they want to contact you about writing opportunities.
You can also include your LinkedIn and Fiverr profiles to direct interested clients to resources to gain a more comprehensive view of your skills and past experiences. Both platforms can serve as a medium for discussing services and pricing.
Describe what you do
The first part of any freelance writer bio should be the most important when promoting your skills and capabilities. Be as clear as possible about your experience, what you do, and who you are as a writer. You want potential clients to have a clear-cut idea of who you are after reading the first sentence of your bio.
Mention the subjects or topics you’ve covered with your freelance writing career, and be sure to mention how many years of experience you have in the industry. It can set you apart as a prime candidate and open the door to new writing jobs.
If you’re using a short bio, it’s best to summarize what you do. Longer bios provide the opportunity to elaborate with more details, and you can also use the space to add a call to action.
Implement keywords
Injecting keywords into your writing bio can leverage SEO techniques to help clients find your work and determine if you’re a good fit for their future projects. You can use keywords when describing your experience, listing career goals, and discussing dreams or aspirations.
Determine which words you’d like to associate with your writing profile to attract the clients you want to write for. Keywords like “freelance writer” and “solar expert” can help you connect with the best opportunities to expand your client portfolio and earn more money writing from home.
Keywords that pinpoint your areas of expertise are beneficial when clients research your profile and published work. You’ll be more likely to show up in search results, promoting your career.
Add a personal touch
Don’t let professionalism get in the way of adding a personal touch to your freelance writer bio. It’s essential to convey your human side when crafting your bio. The human element can help when making connections.
Adding details from your personal life, like an interest in traveling, music, and poetry, can give clients an insight into who you are beyond your writing career. It’s also an ideal time and place to share a brief summary of your career goals and aspirations.
The details are an effective way to forge a connection that helps clients learn more about your fit with their opportunity and culture. Your knowledge and experience can also open the door to additional opportunities that would otherwise not have been accessible.
Grow your writing career today
Growing a freelance writing career starts with learning how to market yourself to potential clients. List your qualifications and experience in your freelance writer bio, and add a personal touch to create a human connection.