Search engines are an essential part of online shopping and discovery for hundreds of millions of consumers.
Discovering how to leverage them can attract an impressive number of visitors and shoppers to a brand’s website. Learning about keywords and how to use them can set your website apart from competitors, resulting in a higher position on the search engine results page.
Strong keywords help Google and other search engines index your website’s pages. By diving into the correct keyword usage in SEO writing, you’re improving your website, increasing visitors, and boosting the content you share. Keep reading to learn more about using SEO content writing when earning money from home today.
What is a keyword?
Primary keywords are the focus of the article or piece you’re writing. Focus on one keyword to drive home the point of your article and boost intent, which can reduce bounce rates and boost your website’s ranking.
The secondary keyword is the other type of keyword to learn about and implement in your SEO content. These keywords complement the primary keyword and tend to be slight variations of it. You can generate your secondary keywords by brainstorming about frequently asked questions on the topics you cover for your writing jobs. In an ideal scenario, your secondary keywords can outrank your primary keywords for the best overall score.
Having between three and eight keywords for a 500- to 1,000-word piece is ideal. You’ll enjoy a better chance of improving search engine rankings by utilizing this format for your SEO content writing.
Tips for keyword research
Several tips can help you research keywords for an upcoming piece. It’s ideal to start by searching with intent, which relates to providing value to your readers and giving them what they seek when visiting your site. Understanding what your readers are looking for when conducting keyword research is vital.
When choosing primary and secondary keywords, it is beneficial to examine your competition. Research can help you discover the keywords your competitors are ranking for, allowing you to leverage that information when writing SEO content for clients.
Combine intent and competitor analysis with Google searches to find what works for other brands. By doing so, you can position the piece and blog to earn a higher ranking, driving more readers there.
Where to use keywords
Now that you have a better idea of how to find keywords, it’s worthwhile to learn where to use them in your writing. There are several areas where you can reap the benefits of keyword research and intent to help drive your target audience to your website.
Here’s a closer look at the top spots to use keywords for your writing jobs.
Meta Description
The first place to target for keyword insertion is the meta description. It is one of the most basic ways to add keywords to your writing, as it acts as a quick summary for potential readers to preview before clicking the link.
You can use the meta description to get one or two of your best keywords into the piece. This 160-character description about your page is extra effective when you include both a primary and secondary keyword.
Headers
The article title and other headers are other effective places to use your keywords. Google will pair your article title with the meta description when illustrating what your piece is about. You can reap impressive SEO benefits when you naturally fit the primary keyword into the title.
Look for opportunities to use primary and secondary keywords in H2 and H3 titles throughout the piece to rank higher.
Intro, Conclusion, and Links
After finding a natural space for the primary keyword in the article title, begin looking to implement it in the first 200 words of the piece. The first 200 words are where you set up your introduction before guiding readers through the main points. Most readers will not proceed past a poor introduction; hence, Google emphasizes using the keyword in this section.
It’s also wise to add the primary keyword to your conclusion and pair it with a secondary keyword when natural and possible. You can include a call-to-action and slip the keyword into the URL and other anchor texts.
Boost your SEO ranking today
In today’s market, finding writing jobs requires an impressive grasp of language and imagery paired with SEO knowledge and keywords. Primary and secondary keywords boost a page’s ranking, helping organic web traffic learn more about your brand’s products and services.
Use keywords in the article title, meta description, headers, and anchor text. It’s also beneficial to include secondary keywords where natural throughout the piece. This knowledge can help you begin earning money from home today!