Feature articles provide writers with an opportunity to go deeper than the mere facts of a story or topic, bringing the human element to the piece. With topics ranging from human interest stories and trends to culture and societal issues, feature articles can paint a story and generate engagement surrounding the news.
One of the challenges of writing a feature article when writing from home is to create a compelling headline that draws the audience in. The headline should give potential readers an idea of what’s to come. Read on to learn effective tips for writing a headline for a feature article.
Use strong words
Strong words can enhance a feature article headline to capture attention and attract readers. The best feature headlines follow a pattern of using words that communicate achievement or action. Combine strong words with eliminating “stop” words when possible to make the headline stand out.
Use numbers and statistics
Numbers and statistics are another viable option when writing a headline for a feature article. Look at successful pieces, and you’ll find many using numbers and statistics. Not only does this method generate curiosity, but it also lends credibility to the writer and outlet. An article written using facts and statistics is more likely to help readers trust what they’re learning from the piece.
Use a question
Questions allow writers to address the audience directly when leading into the feature article or story. It’s an effective method if you have information related to the piece that your audience will want to know up front.
Capture emotions
Capturing emotions with a headline can be difficult for writers, but it’s possible when covering an emotional topic like a human-interest piece. Look for ways to convey what the article is about while sparking emotion that the audience can connect with. Headlines that capture emotions are more likely to capture and hold readers’ attention from start to finish.
Feature articles are among the most compelling and enjoyable pieces to write for professional writers, and headlines are the icing on the cake. Use questions or statistics to draw attention, or write a headline that captures emotions related to the piece to elevate the headline’s quality.