Companies are constantly seeking a way to reach a broad market to raise awareness of their goods or services, presenting writers with a unique audience. Finding ways to reach that audience is one thing, but writing for and communicating with a global audience requires a more unique approach.
Look no further than the different uses of words and phrases between nations like Great Britain, Scotland, Australia, and the United States, each with its own take. Finding the most effective way to convey a message becomes more challenging when writing for readers who have a grasp of English as a second language.
Read on for some practical tips you can use to enhance your reach when writing from home.
Avoid using slang
Using slang and colloquialisms is a big no-go when writing for a global audience. Getting clever with your wordsmithing can make readers in your native country smile or laugh, but it’s a dangerous proposition when writing for a global audience.
Always read what you’ve written aloud to ensure your intended audience will take the proper message from it. Avoiding texting or chat abbreviations for the best results is also beneficial.
Write globally
When writing for a global audience to earn money from home, it’s essential to be aware of the units of measurement and monetary denominations used there. Using both from your native country can put extra work on the audience, driving them away from your message and the products or services you’re working to introduce them to.
Making references to miles, feet, dollars, and other nation-specific forms of measurements is less likely to add up for individuals who don’t use those systems regularly. Seasons are also worth noting, and it’s beneficial to research them when writing to a specific audience, like groups in New Zealand. It may be summer where you’re living, but it could be winter, depending on if your audience is on the other side of the equator.
Keep it short and sweet
Putting a piece together about a complex topic you’re passionate about is enjoyable, but keeping the information you’re sharing short and sweet is vital. Short, concise sentences will help you relay the proper message to individuals who speak English as a second or third language. Shortening your sentences is also beneficial because it makes them easier to translate.
Bullet lists are another tip you can use when learning to make your written works more concise and easier to understand. You can implement them to break up larger chunks of information that can cause information overload.
Save room in your word count
Translations tend to add a substantial amount of words to the finished product, and it’s wise to save room in your word count. If you plan on translating your written message, save around 40 percent of your word allotment for the translated version. Saving that space will prevent unnecessary stress when submitting the article to an editor or client.
You’ll also want to consider other design elements when working with your word count. The editor may need to add photos and other information to add context. Saving that space will make their life easier.
Use a quality translation service (if necessary)
Google is an incredible resource for research and learning, but its translations leave much to be desired. When typing for your writing jobs and writing for a global audience, it’s worth investing in a translation service that will deliver a translated article without room for error in the message.
An experienced human translator is your best bet for ensuring that all context and cultural taboos are considered before publishing what you’ve written. The individual you work with is a bridge into the new culture and language, helping you create the best first impression possible.
Account for SEO and keywords
SEO is a vital tool when writing for a global audience. It provides an organic path to lead target audience members toward a website to learn more about a brand’s products and services. Work with your translator or in-country colleagues to identify the best keywords.
The goal is to ensure the keywords are flagged by Google to promote the article and website and increase organic web traffic. You’ll work toward making the most significant impact while conveying the proper meaning.
Join Words of Worth and increase your outreach
Learning to write for a global audience can help you gain new clients while conveying a message to readers worldwide. These actionable tips will put you on the fast track when you aim to earn money from home.
If you want to put these tips into practice while earning money, why not apply to join our writing team now?