Pro tips for writing effective product descriptions

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Reading Time: 2 minutes Product descriptions are used by businesses to highlight the benefits of their goods in a manner that makes the items more desirable to consumers. Knowing how to create effective descriptions can help writers develop their copywriting skills and produce high-quality content for their clientele. All content creators can use the following tips to

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AI writers no substitute for humans, says Google

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Reading Time: < 1 minutes From factory lines to cashiers in your local shops, it’s not uncommon to see jobs that used to be given to people

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Do you write on your phone?

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Reading Time: < 1 minutes Long gone are the days when cell phones were just for emergency phone calls. For many people today, phone conversations are probably well down the

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Look out for Google’s “manual actions”

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Reading Time: < 1 minutes In early 2021, Google said it was about to address misleading, harmful and unsuitable content within its Google News and Google Discover platforms. It’s taken around a year for this threat to really come to fruition, but it does seem like many publishers are now being hit by

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How good are “article rewriter” tools?

Reading Time: < 1 minutes Have you ever tried one of those tools that claim to be able to rewrite articles for you? How much success did

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How to manage your time as a writer effectively

Reading Time: 2 minutes Freelance writers, whether writing on a full-time or a part-time basis, encounter many demands on their time. It can be particularly challenging for writers who are juggling their writing jobs with a full-time position. Consequently, it is

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A guide to writing original, high-quality content

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Reading Time: 6 minutes When you are asked to create content, you are being asked to provide valuable information to your readers. If you are new to writing in general, and to writing for

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Five common grammatical mix-ups explained

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Reading Time: 6 minutes If you want your writing to be clear and effective, you need to avoid mistakes. That may sound obvious, but some errors are so common they are in danger of

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Should you start a sentence with “and”?

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Reading Time: < 1 minutes Have you ever been told you shouldn’t start a sentence with the word “and”? Why is this? A look around the internet quickly shows that many journalists don’t follow this advice. This match report on BBC Sport, for example, has paragraphs beginning with both “and” and “but”. The root of the argument comes from the […]

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Three definitive reasons to use a dictionary

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Reading Time: < 1 minutes You’re probably in something of a habit of typing obscure words into a search engine to find out what they mean, but how about actually going to get a dictionary off your bookshelf? When did you last do

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