Freelancing is a career choice that offers numerous perks. Since it’s often done online, it offers a lot of flexibility.
You can work from almost anywhere there’s a Wi-Fi connection, and set a timetable that accommodates the rest of your life.
While it may provide benefits, it’s not always easy to get started, but here are some tips to help you hit the ground running.
Do your research
Before you get started, it makes sense to do the groundwork first.
Do some research to find out what type of writing jobs are out there, what potential clients are looking for and also what freelancers ask for in terms of payment for their work. It’s smart to check out some of the many online forums for freelance writers, as these will give you an insider’s view. If you feel the career is a good fit for you, it’s time to get prepared.
Improve your writing
While you may be a good writer, you likely make mistakes, just like most authors do. This is why it can really pay off to spend some time polishing your craft.
Have someone you trust review your work and offer you feedback, and write about a wide variety of topics. This can be helpful when you move on to the next step, which is to choose your niche.
Before moving onto editing, it’s also wise to give consideration to improving your knowledge of SEO (search engine optimization) techniques, as these will help to increase the likelihood that your work will be seen online.
Learn how to edit your own writing
Being able to edit your own work may sound easy at first, but it’s not always that simple. It can help to take a step back and view it as though through fresh eyes. With practise, your writing will become more polished and professional.
Choose a niche
Many writers excel at certain types of writing, and find them more enjoyable. With options ranging from content writing to technical, grant and creative writing, ghost-writing and more, there’s a niche for almost every style of creator.
It can be helpful to check sites such as Upwork to find out what types are most in demand, and once you feel you have found your groove, you can move on to preparing your portfolio.
Create a portfolio
Having a portfolio makes it easy for you to share samples of your work with potential clients.
If you’re new to the field, you may be facing the old conundrum of clients wanting writers with experience, but how does one get experience when they are just starting out?
There’s a variety of ways around that. You can start a blog or website, or ask your network of connections if they need any work done. There may also be volunteer writing opportunities in the not-for-profit world, and these come with the added bonus of helping others.
Prioritize time management and organization
Time management and organizational skills are essential to the freelancer, no matter what their field may be. You’ll need to be able to set a timeline for projects and stick to them.
A big part of being organized is to set up your own space to work in, and what this will look like depends on the individual. Make sure anyone you share your working area with knows that you are not to disturbed while writing.
Think about finances
As a freelancer, you’ll have to take care of any taxes, insurance, a pension fund and other financial considerations. There’s plenty of tools online that can be helpful for this.
Develop strong research skills
Along with having a good vocabulary and knowledge of how to prepare written pieces that are engaging to the reader, knowing how to research a topic is an invaluable skill. One way to develop your skills, which will also help you practice writing, is to pick a topic you know little about and prepare a set of pieces on the subject.
Develop a thick skin
One of the elements of freelancing that can be tough is the criticism you may receive from clients. Keep in mind that this is not personal, and it’s usually helpful to take it on board and make any improvements suggested.
Once you land clients, you will need to consult their style guide, if they have one. This will provide you with vital information for preparing pieces that will meet their needs.
Freelance writing certainly comes with its rewards, and some initial preparation can help lead to success. With hard work, you will have a career that offers you plenty of flexibility and financial rewards for preparing pieces that wow your clients.