Writing search engine optimisation (SEO)-friendly blogs or articles for a client can be hard for writers who aren’t experienced with incorporating keywords into their copy. Thankfully, there are many resources available on the internet that will help writers improve their keyword use and the quality of their pieces.
In this article, we’ll go over five must-have tools for bettering the SEO side of your work:
1. Surfer
Copywriters looking for assistance with improving their content’s online visibility and search rank can use Surfer. The tool provides writers with weekly tasks that assist with creating high-ranking content when completed, such as telling your to insert more keywords into past articles or providing you with writing topics related to your niche. The application also provides copywriters with instant feedback on their use of keywords, and can even run a multi-keyword analysis.
The free version of the tool will give users content optimization suggestions, though those interested in Surfer’s other benefits must pay at least $49 per month. The basic package will help content creators optimize 10 articles and audit 20 pages monthly. New SEO insights on your pieces will be offered weekly. The number of optimized articles and audited pages increases with more expensive packages.
2. Copywritely
Copywritely is another tool for checking your keyword insertion quality that writers can also use to compare their content against pieces made by competitors. The app has an SEO content comparison tool that makes recommendations for what keywords should be in your copy by analyzing your competitor’s articles. Writers can also avoid keyword-stuffing their blogs by using the website’s keyword density tool. You can even check your content for accidental plagiarism through the application.
The most affordable package offered by Copywritely costs $18 per month and is intended for freelancers and start-up companies. The tier includes 50 SERP analysis reports each month (‘SERP’ stands for search engine results page and is simply the name for the page of results a search engine gives you for your query) and can check up to 5,000 words per article. The package also gives writers real-time editing capabilities and a chrome extension. Purchasing the pricier packages will let you check more articles each month and increase the number of competitors your pieces are compared against.
3. AnswerThePublic
AnswerThePublic is a unique resource that lets writers find inspiration for topics by revealing Google’s autocomplete data. You can enter a keyword into the site to see numerous searches from consumers, which can be especially useful for finding relevant content for your audience. The website may even shed light on hidden niches that would otherwise be overlooked by creators, and reaffirm your keyword choices by showing their search popularity on Google.
The free version of AnswerThePublic gives you one search per day. You can use the site monthly for $99 or pay $948 per year to save some money and unlock extra benefits. Those who pay for unlimited access will receive reports, customer support, and the ability to compare their search data over time. The company even gives paid users access to the Consumer Insight in the Age of Google eBook and other video courses.
4. WordCounter
WordCounter is a helpful writing application copywriters can use to hone their craft by showing the density of words utilized in a piece. Writers may become over-reliant on specific terms, which can come off as keyword stuffing to search algorithms and the blog’s readers. Having an application that shows how many times a word is used in your article can reveal if any sections need rephrasing. The tool also indicates if you are underutilizing important keywords. WordCounter is free and has no limit on how many times you can use the site.
5. Grammarly
One of the most critical aspects of SEO-friendly content is the grammatical quality of the piece. An article or blog that has writing errors is more likely to rank poorly compared to flawless copy, so having a grammar-related application is extremely helpful for writers. Grammarly will pick up on misspelled words and punctuation mistakes while also improving your piece’s conciseness. Best of all, the writing application offers its basic services for free to all users.
The premium version of Grammarly is particularly worthwhile for those who want to produce audience-specific content. Paying $30 per month or $144 per year will give writers access to tone adjustment recommendations and allows users to set their preferred formality level in the piece. People can also use the website’s built-in plagiarism checker to verify if their content is completely original. Those looking for additional assistance with their work can pay extra to have their articles reviewed by writing experts.
Knowing how to produce SEO-friendly content for an organization will make you a valuable asset to any writing team. You can use our recommended sites to become familiar with SEO practices and start elevating your copy today. If you’re interested in writing jobs, then we welcome you to apply for a writer position at Words of Worth.