Writing may sound like a dream career for many, but it may not always be easy to get started.
Ghostwriting offers a way to earn while honing your skills, and there’s some simple steps you can take to get yourself on the road to success.
What is ghostwriting?
Ghostwriting simply means that you write content for others, and their name will be listed as the author. There’s many opportunities in the field, ranging from writing short articles to full size books.
How to get started
A wise move for anyone just starting out is to write as much as you can in different styles and voices. Challenge yourself by preparing pieces on topics you know little to nothing about. Have someone you trust serve as your “editor”, helping you improve your writing.
Improve your SEO skills
Becoming well versed in SEO (search engine optimization) is often a vital skill for a writer to have, especially when their work will be used online. These techniques increase the chance that an article will fall higher in search engine rankings and will be seen by more readers.
Niche wiring can be beneficial
If you have a strong knowledge base in a particular area, niche ghostwriting may be a good fit for you. Many niche freelancers are able to build a base of repeat clients, and it can be a good way to put your expertise to work.
Prepare a portfolio
Creating an online portfolio makes it easier for you to showcase your work to potential clients. If you utilize a blog, social media, or other platform, you may even find that clients are impressed by your writing style and will come to you. You can help drive more traffic to your site by including a link to it in your email signature line and on the social media sites you use.
Become an established editor
Some writers choose to start their career by editing, as this can both aid them hone their writing skills and showcase their abilities. This can help to build experience as well as a network of contacts.
Catching a client’s interest
At first, finding contracts and clients may seem daunting, but it may be easier than you think. There are plenty of freelancing sites out there that will be happy to have new workers hop aboard, and these may include Reedsy, Fiverr, and Upwork. Online job boards may also be helpful and can be useful to writers seeking a niche market.
Build your professional presence
Some writers have found it helpful to build a presence on social media sites such as LinkedIn. These offer a chance to connect with potential clients and fellow writers alike.
Make your marketing count
Marketing your services often starts with a professional website. It should highlight your experience as well as a portfolio of your work. Including a link will make it easy for the public to contact you, and make sure to keep the site updated, adding new articles often.
Get by with a little help from your friends
If you’re not good at “blowing your own horn”, networking may sound like a difficult task, but it can be easier than you think. Reach out to your friends and social contacts, letting them know that you offer ghostwriting services. If you volunteer with a group, consider asking if there’s any writing that needs to be done for their marketing materials or website.
Learning to let go
Many writers take a lot of pride in their work, and having someone else’s name put on it may be difficult at first. Keep in mind that it’s all par for the course, and even if you don’t get your name credited, it’s still your work.
Make your editor your best friend
If you’ve worked hard on a piece, you may find yourself smarting after an editor has completed their work. Your editor is there to help you achieve success, so take their suggestions on board.
A matter of ethics
One aspect of ghostwriting that may be difficult is when you’re asked to write pieces that you do not feel comfortable with, from an ethical point of view. As a freelance ghostwriter, you can choose what you want to write.
Working as a ghostwriter can be a lucrative side hustle or even a full-time career. It does take some effort to get started, but this can often really pay off.