Share

How to follow a writing brief

Reading Time: 3 minutes

At Words of Worth, we offer our writers the opportunity to work on pieces covering a variety of topics. Our editing team provides them with helpful feedback so they can hone their skills, and there is a relatively simple process they can follow to help them produce quality work.

Getting started

Before you even begin to write, analyze the brief carefully. Consider what it is asking for, what its target audience is, and how much knowledge they may have on the topic at hand. Find out what the clients are looking for and how what you write can meet that need, as well as what message you wish to convey.

Housekeeping

Another vital “pre-writing” step is to find out and follow whatever constraints have been set. It may involve requirements such as a word count and what format should be used when you write. You may be asked to use file types such as Google Docs as well as a CMS (content management system) entry system or other platforms to do this.

Another step in this portion of pre-writing is to review the instructions provided for the inclusion of SEO (search engine optimization) items and links to other content. Keywords will usually be provided, and you will also be told what words should be avoided.

Ask away

Sometimes, the instructions for a brief may be confusing, but there is no need for worry. The editing team will be happy to answer questions, so do not be afraid to ask. They can provide additional information about the target audience as well as deadlines and the overall tone of a piece, and if you feel you are in over your head, it is okay to ask for help.

Prepare your first draft

Now that you feel you have a good grasp on what is required, it is time to begin preparing your first draft. It can be a good idea to start by building a mini-outline based on what has been provided to you in the contract brief. Make sure you know exactly what is needed and also where to place it in the overall article. Structure it so it serves this main purpose.

Do a double check

As you work on your draft, take care to follow the brief’s requirements for placing key words and SEO targets. If you do so as you go, it can save time, and it is also wise to do frequent checks to ensure you are following the proper format.

Polish your piece

Writers each have their own way of working, and some self-edit as they go, while others wait until their overall piece is completed. Whichever path you choose, it is important to re-read your work to ensure it is polished and professional. Some even opt to read the article they have prepared out loud so they can listen to its tone and flow, and also find and correct any mistakes they may have missed.

Do a final check

Now that you have finished your first draft, written the final article and feel it is ready to submit, pause and perform one final audit. Make sure it meets the requirements set out in the brief’s instructions, and do one last spelling and grammar check. Ensure any external or back links that you have provided are active, and also that your sources are both authoritative and back up your content.

Don’t take editing personally

Even if you have put in a lot of work, you may find that an article you have worked on gets returned by the editing team. Do not feel bad about this, as it is part of the professional writing process. They simply want to make your work as good as it can be, so take their advice and tips on board. They can really be your new best friends.

By following the above steps, you will be able to produce the professional level writing that editors look for. It just takes some care, attention and effort. Submit an application to start your new career with Words of Worth today.

    Leave a Comment

    Your email address will not be published. Required fields are marked *