With the rise of AI (artificial intelligence), many freelance writers are trying to find their new normal, and ways to not just survive but thrive in this new writing environment. Learn how to make money online in Canada by embracing some of these 2025 freelance writing trends.
Embrace AI, but do not lose your personal touch
As already mentioned, AI is here, and it does not look like it’s leaving any time soon. Many writers have therefore taken to utilizing the tool to help with research, and even offering different services related to AI writing.
Just like editing tools, AI, when used correctly, is simply another form of technology that writers can utilize to help reduce their workload; for example, some writers now use it to summarize long articles when researching or as an advanced search engine.
Others have offered AI editing services for clients who want to utilize AI to write the base for new content, but want a human touch to take the content to the next level.
AI can help writers with efficiency, but the writers are responsible for ensuring a high-quality final piece. It is vital to keep that quality aspect in mind every time you utilize AI within your writing.
Find and embrace your niche
As always, finding and working within a specific niche allows freelance writers to focus their efforts on a select client base, and empowers them to optimize their skills and knowledge for that specific niche, creating better and more efficient content.
It also makes hunting for new clients easier than searching the ocean for a new client to try to land. The more specific your niche is, the smaller the area you have to search through until it eventually becomes a lake and then a pond. Just make sure you don’t narrow it down to the point where your niche becomes a puddle and risk running out of clients.
Consider offering multi-media content and additional services
A recent trend expected to become more prominent in 2025 is the need to diversify writing service offerings and offer additional services. Clients want content that can work on different mediums so they can make the most of their investment. Being able to take a product webpage, transform it into a blog post, and create social posts that direct to those pages is a valuable skill many clients are looking for.
Many clients want freelancers they can rely on to help strategize what content needs to be developed and then take on the task of developing it; by offering multiple services or interconnected services, freelancers can become more valuable to the client, integrate themselves a bit more into their content development process, and secure themselves more ongoing work.
SEO content continues to be king
SEO (search engine optimization) content has been a trend for freelance writers for years, but the introduction of AI-driven search results has seen the way content shows up in search engines evolve. For freelancers who want to make money from home in Canada, understanding how to create content that both reads well and ranks well is imperative for long-term success.
Investing in learning how to build content that utilizes keywords, integrates on-page SEO and plays well with the new search engine algorithm updates is key. For freelancers trying to land and maintain long-term clients, it is also important to consider what data can be collected from the content you develop. By utilizing tools like Google Analytics, you can you see how many page views you generate, track the time spent on pages, and monitor conversions. This data can help you and your clients develop better content and help you land future work.
Networking continues to be needed to succeed
While it would be nice to hope that clients will approach you with potential work, the reality is networking is key for those trying to unlock how to make money from home in Canada.
Joining local business events and engaging in communities like LinkedIn are ways to build your network. It is also important to build your brand and showcase your skills through creating your own content. This can also allow you to practise developing multi-media content and generating data against how that content performs to help sell your skills.
Updating your LinkedIn profile, creating a website with a blog function and posting regularly on social media are a couple of ways to showcase your skills and start building your network.
Overall, the opportunities for freelance writers in 2025 are growing for those who are willing to embrace new challenges and utilize technology to their advantage.