Many businesses use online marketing tools such as blogs and social media posts. While these may be highly effective, it can be difficult to come up with new content ideas. Thanks to Google Search though, it may be a lot easier than you might think.
Getting started with Google
You’ll be familiar with what Google does, but with an estimated two billion websites indexed, it can be hard to stand out from the crowd on this and other search engines. This is important, as doing so will help your content rank higher on Google, which increases the chance it will be seen by your target audience.
Autocomplete has its advantages
While almost everyone who has experience with autocomplete has their own stories of its mistakes, it can actually be a powerful tool. If you enter a particular search topic, it will add additional words that people commonly search for, and this may give you new ideas for content.
This tool is quick and easy to use, and utilizes an algorithm developed by the search engine. It will let you see the most common searches, as well trends predicted for the future. If you are writing for a specific area different from your location, a VPN will make the results more specific to your target area. Some users have a lot of luck using a random letter after the keyword they are using, as this will generate even more suggestions.
What are people looking for?
Another feature of Google that you may find helpful is the “People Often Ask” box below your search results. It indicates popular related questions, which can give you insight into what sort of information your target audience may be looking for, so you can speak to them.
Start at the bottom
Google can help you come up with content ideas using its “Searches Related” feature, which can be found at the bottom of the page. These results are often locally focused, which will make it easier for you to write articles and blog posts that really speak to your client base.
Make Google Analytics your friend
Google Analytics may be a useful tool for anyone who crafts web content. You can use it to see how effective your articles are, how many views they receive, and even which sections garner the most interest. You can also discover what types of posts work best and craft titles that get a lot of attention. If you know these factors, it can be much easier to prepare engaging content.
The “Landing Page” section of the analytics report can be a boon when you’re trying to come up with content ideas. You’ll find out where your traffic is coming from, and you can use this to decide which website layouts, content, and format get the most traction.
Helpful hacks
There are lots of tools that may be helpful to Google users, but not everyone knows about them. Google image tag suggestions, for example, may be good topic ideas, and reader comments on your own blog posts will give you a sneak peek into what your target audience is interested in.
Test drive
It can be a good idea to test drive your website site and see how easy it is to navigate and find what you are looking for. You should also check to make sure your content is up to date and fresh.
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